Laia Torrent Frugis is a designer interested in language, community structures, and narrative tools as they relate to digitality and design. Her practice includes visual identity design, experimental publications, and computing as image making. She received her BFA in communication design from Pratt Institute in 2024 and is currently a designer at Family Office. She occasionally writes essays and helps organize events. You can reach her at torrent.laia@gmail.com.
Experience
Designer (PREV. Associate)
Family office
New york, ny
September 2024-Present
Crafted bespoke brand identities including logos, motion behaviors, UI, websites, and graphic language for a variety of clients including Ditto, Sei, Arden, and more.
Collaborated directly with clients to develop and execute design projects from concept to launch, incorporating feedback and refining when necessary.
Fine-tuned imagery for case studies with a high level of craft, animating compositions, rendering packaging for the L’eggs rebrand, and maintaining visual cohesion.
Assisted with art direction for L’eggs x LaPointe collaboration, including ideating concept, putting together a deck of posing inspiration, and selecting images for use.
Freelance designer
selected clients
brooklyn, ny
december 2020-present
Developed visual and strategic identity for diverse client range including nonprofits, production studios, ad tech startups, and more.
Crafted case study imagery for boutique agency Aether to maintain visual cohesion and clarity throughout their body of work.
Produced visual identity, strategic positioning, and full guidelines for New York based production house CRUX Studio and collaborated with founders on upcoming launch.
Partnered with clients to develop and execute brand identities from concept to launch, incorporating feedback and refining when necessary.
creative intern
diane von furstenberg
New york, ny
May 2023-September 2024
Developed illustration series for their Zodiac series launched across 2M+ follower social media accounts.
Collaborated with leadership on visual merchandising for the DVF flagship store and showroom including, packaging, animation, large-scale vinyl, and more.
Facilitated production alongside creative team for campaign shoots by assisting with art direction, assisting camera crew, and keeping the set on schedule for several seasons.
Research yard assistant
The consortium for research and robotics
brooklyn, ny
October 2021 - May 2024
Taught summer and after school STEAM programs for middle and high school students through the NYC Science Technology Entry Program.
Spearheaded data entry initiative to maintain STEP program data archive.
Designed and distributed promotional materials for various Consortium programs.
Assisted Director of Operations with administrative duties including event coordination, outreach initiatives, data entry, and student surveys.
graphic design intern
the craftsman
San carlos, CA (Remote)
May 2022-May 2023
Spearheaded a winning 2 minute animation reel Clio Award submission for the agency’s Cruella (2021) campaign.
Collaborated with copywriters, project managers, and other designers to create paid and organic content for a diverse range of companies such as Disney, Cisco, and Neo4J in a remote work environment.
Edited 60 hours of educational instruction videos using Premiere Pro for Neo4j.
education
bfa communications design
pratt institute
brooklyn, ny
2020-2024
BFA in Communications Design with a concentration in Graphic Design and Minor in Literature and Writing
Presidents List 2020 - 2024, Summa cum laude
Presidential merit scholarship
semester abroad
Universidade Lusófona de Humanidades e Tecnologias
lisbon, portugal
2023